Time is given to the group and building the community is what is working personally for Kim.The Content Creators Facebook has been growing quickly and creating an active community.The business needs to be aligned with how you feel. Growing and scaling the business came from the skills gained from Master Mind participation.The best thing that Kim did for the building of Lead Surveys was to go back to the fundamentals and participate in high ticket Master Mind groups.You need to keep investing in yourself that will provide a “true” income.There will be a podcast, client visits and all levels of opportunity to engage the community. You can personalize a new product to the client and connect with audiences in different conferences and networks.SaaS was the way to go for this standalone product to get out of the Envato structure.Lead Surveys was the perfect product to set up as a SaaS and the business is the perfect match for content marketing and development.Kim and Gordan wanted a product with Lead Surveys that is visually appealing and user-friendly.There is also the struggle around people that do not want to pay much or can afford the plugin. The pricing for the WordPress ecosystem was frustrating.A strong friendship was started and they initially began to investigate building a plugin. The business partner for Lead Surveys, Gordan Orlic was discovered on Kim’s podcast.Kim had a knack for finding the tools that people need and sharing the knowledge.Getting the “right free customer” is the key to success.As you are working with a client in any arrangement you are building your own content for future clients.
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